Importance of video production

Over the past few years, video production has risen into popularity world wide. You can see it everywhere; on television, social media, text messages, billboards, online advertisements, and even restaurant menus, every advertisement agency is using video production as a medium to convey message.

Because video production tool has become so prominent among the rising generation, creating videos of your own has never been easier. Now, everyone has instant access to filming, editing and publishing videos.

If someone is not convinced of the importance of video production, just look at the digital community how important is video production these days.

As we all know, YouTube is the second most popular social network as of late 2016, and Snapchat, Periscope, and Vine are at the top, as well these all are the platforms that are based on video production content. Almost every major social network – Facebook, Twitter, Google+, Instagram, LinkedIn, and more social sites have all made it easier to upload, view and share videos on their respective apps and websites to convey their respective message.

Video production convey message through body language:

Written content is full of formalities and in this speedily growing era, audience don’t find time to get engaged in written stuff. Body language and verbal tone play a huge role in conveying a message. Text content relies on precise word choice, punctuation and visual features like emoticons to establish the right tone. However, with video, viewers are able to determine exactly what the speaker is trying to get across by observing body language, verbal tone and other visual cues.

Not only that, but video production Los Angeles can extend even beyond verbal and nonverbal communication by including visual aids like images and footage, which further strengthen the mood. The simple matter of the speaker being visible makes video all the more accurate and effective.

Video production is a source of prompt sharing:

As mentioned in the previous point, Internet users are naturally more inclined to share videos. They are quick, concise and relatable—all key components of being shareworthy. The numbers show it, too. Social video generates 1200% more shares than text and images combined. This number is likely to increase, as video is becoming more socially relevant.

Almost everyone you know probably has a YouTube or Snapchat account—not to mention their use of video on Facebook, Twitter, Instagram and LinkedIn. Videos are a great way for people to express themselves and this is why many people find them so shareworthy.