WHAT ARE THE RESPONSIBILITIES OF SEO AGENCY:

KEYWORD: SEO AGENCY

A lot of business owners don’t understand what goes on at an SEO agency, meaning as far as they know, I (and the rest of my team) juggle hats all day.

First, let’s clarify what SEO even is. SEO stands for search engine optimization, which is the process of increasing a web page’s search rankings in order to increase online visibility.

You should expect the SEO agency to have an SEO point of view on any question you ask or any task you’ve been charged with. The personnel may need time to formulate a written response if it’s a complex issue, but they shouldn’t balk at. In addition, you shouldn’t have to wait for a standing meeting to have a quick chat or get short answers.

An SEO agency should be an extension of your business. If you’re forced to put everything on hold in crisis, your agency should do the same — with a reprioritization of deadlines for existing assignments.

SEO revolves in part around contextual relevance. Keyword research determines the themes that your content needs to signal relevance to search engines. This research will also inform multiple SEO issues, such as your company’s content strategy, action item prioritization, and risk assessments.

It’s hard to know what’s realistic when setting growth goals. Your SEO agency should have a methodology for helping you set strong and reasonable targets. Based on those goals, the state of the site, planned improvements, and natural search performance, the agency should be able to develop a strategy for the next year.

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