Improve Your Landing Page

Landing pages are intended to welcome visitors from outside sources, such as search engine results pages, to specific pages on your website. To get the traffic you desire, however, you’ll need to properly optimize your landing pages for users. Start by having a clear purpose for each landing page. Here are some tips to improve your landing page from our SEO agency in Atlanta.


Clear Headlines

Attention spans today range from 5–8 seconds, which is why headlines can easily be considered the most important part of landing pages. Opt for headlines that are:

• Short and concise
• Clear about what can be found on your landing pages
• Additionally, optimized with relevant and descriptive keywords


Relevant Images

If your landing pages will be used to sell products, include relevant images on each one. People tend to appreciate seeing what they’ll actually be buying before making their final decisions. Just keep an eye on page load times so you don’t slow things down with your images.


Convenient Payment Options

With landing pages intended for conversions, include payment options that are commonly used. One survey found approximately 60 percent of shoppers abandon purchases if their preferred payment options aren’t included. Also, make it easy to click on the preferred option to complete a purchase.


Calls to Action

Don’t assume customers coming to one of your landing pages will automatically know you want them to complete a purchase or click to get more info. Use a clear call to action coupled with an appropriate clickable link or phone number to make the desired action instantly obvious to a visitor.

Lastly, include social proof, since this is appealing to both search engines and real searchers. An easy way to do this is to place a few testimonials on landing pages. Another option is to include a counter showing how many people have already made purchases. But don’t include links to your social pages on your landing pages—you don’t want to give visitors a reason to quickly leave when they arrive.

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